The Contact Center Analytics Decision-Makers’ Guide 2026

Informed by analytics applied to over 2 billion customer interactions across contact centers, this guide explores how analytics and AI are shaping quality, performance, and operational decisions for 2026.

Why This Guide Matters

Contact centers are generating more data than ever.
Analytics and AI adoption is accelerating across the industry.

Yet many organisations still struggle to turn analytics into clear decisions around:

This guide looks at what’s really happening inside modern contact centers — separating signal from noise.

What You’ll Find Inside
Benchmarks, Frameworks & Practical Models

The guide includes:

Use these tools to compare your current approach with industry patterns and support planning and prioritisation.

What Makes This Guide Different

Most analytics content focuses on tools and features.

This guide focuses on:

It reflects real-world, domain-specific contact center analytics experience, rather than generic AI or dashboard-led approaches.

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